Bumper ads are easy to dismiss. After all, what can you possibly accomplish in just six seconds? As a result, some advertisers dismiss them out of hand. But they’re missing the point. Because bumper ...

Don’t miss the recent article in Automotive News, featuring UnityWorks’ own VP of Sales, Phil Sura, talking about the exciting new digital advertising platform pushing the boundaries of YouTube ...

Google’s bumper ad tool, which shortens longer videos to six-second bumper ads, is now broadly available. Here’s more information on how to use it. The tool, previously known as Bumper Machine, has ...

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YouTube announced Tuesday it is launching a new 6-second ad unit the user can't skip. "Bumper" ads have been specifically designed with mobile in mind due to their lightweight nature. In a blog post, ...

A challenge to the creative community, YouTube is set to unleash its 6-second advertisements, dubbed Bumper ads. Unlike the traditional adverts, viewers won’t be able to skip these videos. This ...

After announcing a new ad platform for television last week, Google is launching a new six second “Bumper” video ad format for YouTube. Aimed at “snackable” videos consumed on smartphones, Bumpers ...

Give Google six seconds and it’ll give your brand a bump. That’s the premise, anyway, behind the six-second video “bumper ads” it’s been selling on YouTube since last year. What kind of bump? Google ...

After introducing a six-second “Bumper” ad format back in 2016, YouTube is unveiling a new tool that uses machine learning to automatically pull out a six-second ...

We’re all used to that five-second countdown before the skip button shows up on a YouTube pre-roll ad. Soon, you’ll have to wait just one second more and watch a full, “snack-sized’ video with the ...

Advertising is what runs the show for YouTube, and much of Google in general. Apparently, the company is now testing an automated tool that lets advertisers ...