Image is everything, but it is not the only thing when it comes to branding. Brand image is what people perceive your brand ...

Mesa wants to have a strong brand identity – much like Apple, Nike and Amazon do – that resonates with residents, businesses and visitors. And it’s good for economic development, city staff argues.

Digital resilience is more than a tech upgrade; it’s a mindset that leaders should weave into how they listen, pivot and grow ...

In saturated, highly competitive markets, a distinct brand identity can make all the difference in standing out and becoming unforgettable to your target audience. While marketing campaigns and other ...

OLI, the global leader in industrial chemistry modeling, has launched a new brand identity that reflects its role as the ...

Company leaders said the rebrand illustrates HomeSmart’s commitment to empowering its agents and enhancing client experiences ...

Abu Dhabi, UAE – The UAE International Investment Council (UAEIIC) agreed to a new strategic direction and launched an ...

The brand should be unveiled next spring, said Megan O’Connell, assistant director of marketing, communications and guest ...

Exploring the complex, fascinating, scandalous world of counterfeits, dupes and fakes with Gina Johnson, Chief Legal Officer ...

Max Fashion launches a refreshed brand identity with its flagship store in Bengaluru's Phoenix Marketcity. The rebranding ...

Understanding how pricing influences consumer psychology can help you set strategies that boost sales while reinforcing your ...