The true selling point, of course, is the price. The Amazon Basics Core Soft is available for pre-order now for around £17 ...

When it comes to saving money, opting for a store brand often comes with a cheaper price. For Amazon shoppers, the Amazon Basics brand offers many quality options at a better price point. Check Out: ...

At $14.40 for a 12-pack, these USGA-conforming balls feature low compression for distance and built-in alignment aids for ...

Discover how brand management strategies enhance perceived product value, foster customer loyalty, and ensure market ...

Francesca’s continues to expand beyond its boutique-like mall stores with the acquisition of Richer Poorer for an undisclosed amount. The Southern California-based basics brand will be a wholly owned ...

The shopping spree continues at Delta Galil. “Organic Basics is a digital brand with sustainability and ethical production at its core and these values align perfectly with Delta Galil’s focus on ...

Commentary: I'm seeing the AI label abused more and more often at tech shows as brands try to push it into everything, correct or not.

While nothing is more important to growing businesses than a product or service that solves your customers’ problems, great branding can help stack the odds of success in your favor. The strongest ...

STATEN ISLAND, N.Y. – Target is bringing a new budget-friendly brand to its shelves, designed to give shoppers more options at low price points. “With the introduction of our newest owned brand, ...

We may receive a commission on purchases made from links. At this point, computers have gone well beyond their initial mandate of, as the name suggests, computing. They're doors to virtual worlds, a ...

When Jordan Saxemard, former president of Dyson’s EMEA business, took over as CMO of audio tech maker Sonos in May, his first task was to revive the brand’s cultural impact. One way to achieve that is ...