New research studies reinforce the notion that brands should focus on associate themselves with sounds. Yet, sonic brand ...

This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight Although there is no doubt that brands, IP and intangible assets are valuable, ...

The strength of many of today’s most valuable companies is based significantly on intangible assets, like trademarks, patents, trade secrets and brand reputation.

The 2011-2012 BAV report surveyed 5,000 consumers online for their views on more than 1,300 brands. International tech brands topped the rankings, with Google and Apple heading the list and a number ...