This matte liquid eyeshadow isn't only the ideal shade of sky blue, it's also highly-pigmented and won't budge once it's fully dried down. To create a smokey eye use this powder shadow – which boasts ...

Baby blue eyeshadow is back with a vengeance, and its return has made my nostalgic Y2K heart skip a few beats. Blue eyeshadow was everything when I was a teenager, in shades ranging from cornflower ...

Along with the rest of the KarJenner clan, Kendall Jenner stepped out to celebrate the launch of Kylie Cosmetics at Ulta Beauty on August 24 and rocked a show-stopping look. The A-list family all ...

Photograph by Erik Madigan Heck. Styled by Felicia Garcia-Rivera. There’s been much discussion lately about blue eye makeup having a resurgence. But for the record—and as any savvy makeup artist will ...

If you’ve seen TikTokers throwing away their expensive makeup products panicking about a documentary called Not So Pretty, you might be wondering what the heck is going on. The HBO film has gone viral ...

This pressed eyeshadow single is the perfect shade of pale blue with periwinkle undertones to master the classic 1960s eye. It has a matte finish (very 60s) with a velvety smooth finish that's super ...