The Big 12 has partnered with Principal Financial Group for a jersey patch sponsorship for the conference’s men’s and women’s ...

The new Monster Energy Big 12 era is upon us. Over the summer, the Big 12 Conference signed a deal with Monster Energy that ...

Big 12 basketball and football fans are about to become very familiar with Monster Energy. Conference commissioner Brett Yormark announced Tuesday that the Big 12 has agreed to a multiyear agreement ...

The Big 12 Conference has announced a new multi-year partnership with Monster Energy that will make the global beverage company the entitlement partner for the conference’s football and men’s and ...

The Big 12 Conference entered last weekend as the home to half of the six remaining unbeaten teams in FBS. The prospect of the league getting two teams into the College Football Playoff, if not more, ...