Companies have spawned seemingly every conceivable critter into a topwater bait—from frogs and rodents to flying mammals, birds, and even turtles. While some lures achieve instant notoriety for their ...

Spring is the absolute best time of year to catch bass near the bank. Smallmouths, largemouths, and spotted bass all flood the shallows each spring to spawn. As part of their annual ritual, the bass ...

You already know there is no more exciting and satisfying way to catch a bass than with a topwater lure, but which one is best, when and where? The following list highlights the five most universally ...

Lake Erie, Dale Hollow Lake, and the St. Lawrence River are just a few locations in the U.S. that grow giant smallmouth. These are iconic places to fish, but to truly be effective on those waters, you ...

CORNELIUS, N.C.--(BUSINESS WIRE)--Matt Lewis, an entrepreneur with many other successful businesses founded BassMooch in 2022. Lewis decided to follow his passion for fishing and started the journey ...

The Starting Spot: -Summer is in full swing all over the country and bass are hitting topwater lures with reckless abandon. Do you know the best topwater baits to catch the most bass? -Check out the ...

Catching fish on top-water lures can be so exciting that some anglers would rather catch one fish on a top-water than two or three down deep. Lures that splash and dance across the surface are ...

Freshwater anglers have lots of topwater options. In the bass game especially, those looking for surface eruptions can dip into practically any lure genre and find the perfect bait to call up a hog.

From an Alaskan guide coming out of retirement for one more shot, to must-have topwater bass baits, to the best soft plastic baits, these stories captured our Sports Illustrated fishing reader’s ...

1. In Lakeland, crickets and grass shrimp are being sold like crazy as shellcracker have been hot. On Saddle Creek, look for catfish using chicken liver and cut bait. Bass have been hitting on darker ...

BassMooch, a fishing lure and tackle company from Lake Norman, North Carolina develops an innovative topwater fishing lure for catching bass and names the lure after the founder's father. CORNELIUS, N ...