— -- How much of a basketball shoe's popularity is because of the athletes who wear it and how much is due to the image of the athletes who wear it? That might be the toughest fact and fiction to ...

Kentavious Caldwell-Pope took an interest in Ja Morant's sneakers long before the two became Memphis Grizzlies teammates.

A new Kobe Bryant sneaker is about to be released, and the promotional ad brings together one of the Black Mamba’s daughters, Natalia Bryant, and New York Knicks superstar player Jalen Brunson. Nike ...

We are ranking the top 20 TV commercials featuring current or former Cal athletes. The rankings are based primarily on the appeal of the ads, but the number of commercials involving a particular Cal ...