Amid our industry’s natural color scheme of blues and greens, there is a brand leaning into the neon palette, grabbing ...

Smart companies spend better, not more. Use data to target the right people and focus on lifetime value. Micro-influencers ...

Apple's 'Shot on iPhone' campaign has been running since 2014, when it began by showing off the camera capabilities of the ...

Mark has been thinking and writing about games since a Gameboy Pocket and a copy of Link's Awakening was first placed into his tender, seven-year-old hands. Since then, he snagged a creative writing ...

Marketing campaign templates help you add structure and clarity to upcoming campaigns. They can also help ensure each campaign aligns with big-picture goals and contains a full plan on how to execute, ...

IBM wanted to grow share in its data analytics service, helping businesses turn big data into smart, actionable insight. The challenge was to increase awareness across an unfamiliar but influential ...

The event is a gathering of the top marketers, creators, and brand leaders in North America. NEW YORK, NY AND TORONTO, ON / ACCESS Newswire / October 20, 2025 / #paid, a leading creator-marketing ...

Some visitors click on your homepage but leave after only a few moments. Others might scroll through your brand information more carefully and perhaps even add a few items to their shopping cart, yet ...

Connecticut’s bold pizza marketing campaign has paid off with global recognition, as New Haven was named one of the world’s ...

For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned ...