Lacoste steps into a new chapter with a refreshed visual identity unveiled in its latest global sports campaign, "Life is a Beautiful Sport." The film campaign is a revival of the brand's first ...

Life is a beautiful playing field and with the launch of its new message: “Life is a Beautiful Sport” Lacoste brings about a new era by reinstating its founding values into the core of its message.

It may be cliché, but it doesn’t make it untrue – there’s nothing quite like the World Cup. As is true for over a billion fans around the world, my life has been punctuated every four years by the ...