There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

Consumer product giant Bic, which has long differentiated its razors by gender, has discovered that marketing differently to men and women doesn’t necessarily go quite as smoothly when it comes to ...

Ahead of Earth Day next week, Shelton-based pen, lighter and shaver giant BIC said it is rolling out a new line of eco-friendly stationery products. Dubbed BIC ReVolution, it includes retractable-ball ...

IT’S A KEEPER: This is one pen you won’t be lending. French jeweler Tournaire and Bic have teamed up to give the inexpensive Bic Cristal, no less than the world’s most-sold ballpoint pen, a precious ...