With over 500 entries across 28 categories, we’re very proud to say that the B2B Awards is (almost certainly) the world’s largest compendium of B2B campaign and programme work. With only one winner ...

The campaign used to wear the crown of B2B marketing, but is its reign over? Will Green investigates the state of the campaign and asks what, if anything, will rise to take its place Perhaps it speaks ...

LinkedIn’s new Companies feature in Campaign Manager is designed to provide B2B marketers with deeper insights into account-based marketing (ABM) performance. It is a centralized hub for viewing ...

Discover how AI, agility, and data-driven creativity are transforming B2B advertising—from static impressions to ...

INK Communications Co., a B2B technology and energy PR agency with offices in Austin and Denver, has been recognized by top industry news publications PR Daily, Ragan Communications, and PR News/Chief ...

Lumen Technologies is leveraging Adobe GenStudio solutions to optimize their content supply chain, scaling personalized B2B marketing and boosting customer engagement Lumen reduced the time to launch ...

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and image-generating power. GenAI enables scalability, faster content production, ...

Imagine an AI twin that runs PPC campaigns your way – optimizing and earning while you sleep. That future isn’t far off.

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...