CEO of Customer Think Corp, Bob Thompson, penned an article in October 2012 where he berated those involved in B2B sales and marketing for failing to acknowledge the growth in customer power when it ...

As B2B marketing evolves, so do B2B buyers. Along with the rise of various technologies and fluctuating economic conditions, the B2B buyer's journey has changed, as has how buyers make decisions.

In recent years, consumer expectations have shifted towards personalized buying journeys In recent years, consumer expectations have shifted towards personalized buying journeys. This shift includes ...

When you understand how buyers make purchasing decisions now, you can develop content that helps your company stand out before and during their research phase. The Fast Company Executive Board is a ...

Many people are talking about the drastic changes to the consumer purchase journey due to Covid-19, but consumers aren’t the only ones changing the way they approach buying decisions. Transformation ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Making personal connections and showing a high awareness of customers' needs is not exclusive to B2C marketing. Businesses need their service providers to understand their specific needs and concerns, ...

Ed Marsh, founder of IntentData.io, has founded and run several B2B companies in the US and abroad, in technology and industrial fields. It’s time to debunk two B2B revenue growth myths. The first is ...

If a business were in the market to buy a software solution, what would grab attention — a dozen whitepapers that highlight each specific feature in a software or a story about a small company that ...

The digital transformation sweeping across the business-to-business (B2B) landscape has made one thing clear: Personalization is no longer a luxury. In today’s information-saturated environment, ...

Yet it remains underinvested in. Our research shows that in 2020 only 9% of marketers devote more than 60% of their budget to long-term programs. This is down from 21% the year before. Why is this?