With the number of print-to-mobile activations growing for marketers, advancements in scale and engagement with image recognition is catching the eye of both publishers and advertisers. One of the ...

Cadillac is running a new print ad campaign that animates its ATS vehicle and brings it to life as part of the company?s ongoing efforts to drive consumer interaction. The company teamed up with ...

Print-triggered augmented reality advertising is coming to VR headsets. HTC has just launched a new capability that can integrate physical print content into virtual reality environments. The ...

I sat down with Julie Shaffer the other day to talk a bit about augmented reality's role in print. Before this conversation I can't say I imagined there was a bright future, but Julie was quick to ...

To enable readers to actually interact via their Apple iOS devices, the car manufacturer has launched phase one of its ‘VW SG’ Apple iOS app to activate the augmented reality component of the print ad ...

Sign up for The Media Today, CJR’s daily newsletter. A post on Techcrunch Europe yesterday alerted us to an experiment by the German daily Sueddeutsche Zeitung to ...

Some may say that print is dying, but that's not exactly the case. It turns out that print magazines can still find new ways to be innovative in ways we never imagined possible. Don't believe me? Then ...

Calvin Klein Underwear has struck a deal with Conde Nast's GQ magazine to run "augmented reality" print ads in 12 international editions, including the U.S., China, Korea, Australia, Mexico, Taiwan ...

LOS ANGELES, Jan. 19, 2023 /PRNewswire/ -- ADLAR Studio, the publisher of fine art prints with augmented reality as seen through ADLAR's proprietary app, is pleased to announce the release of its ...