Apple has reportedly halted Vision Pro production and slashed advertising by 95% as sales stall, signaling a strategic pivot ...

Apple's production lines are stalling and ad spend is down 95%, but the new M5 update and enterprise focus suggest the Vision ...

The Apple Vision Pro (starting at $3,499) has been, to paraphrase Monty Python, just resting production at its Chinese ...

Apple has scaled back Vision Pro production and marketing after weak sales, with shipments far below core Apple products.

Apple fired on all cylinders throughout 2024 with big revamps to the iPad and Mac lineups, the iPhone 16, and the Apple Watch Series 10. None of those products, however, have had and will continue to ...

Apple has further scaled back production and marketing of the Vision Pro due to weak sales, according to a report from the ...

Aside from the $3500 starting price, there’s one common complaint about Apple Vision Pro that most customers experience. Apple has worked with an unlikely partner to provide a solution that the ...

Back in June of 2023, I was among one of the first 100 or so non-Apple employees to try the Vision Pro, the much-hyped mixed reality headset by the tech giant. Despite having tried my fair share of AR ...