Apple TV Plus is home to some of the biggest and arguably best TV series, including Severance, Ted Lasso and the newly released Pluribus. However, with a typical monthly membership costing £9.99 / $12 ...

Over the past six years, Apple TV Plus has steadily built one of television's most acclaimed content libraries. From massive ...

Apple TV+ is now just Apple TV, and Apple’s senior vice president of Services says the change was simply the right moment to make it. In a guest appearance on The Town podcast hosted by Matt Belloni, ...

In what could be Apple's quietest and most subtle rebranding exercise in its history, Apple TV+ is slowly losing the Plus and confusingly becoming just "Apple TV." The Apple TV+ streaming service is ...

The "vibrant new identity" was announced in a press release for the 'F1' movie. By Alex Weprin Senior Editor The company buried the news in its announcement Monday morning about the premiere date for ...

Apple’s streaming service has entered a new phase as the company rebrands Apple TV+ to simply Apple TV. The change may seem small at first. However, it marks a strategic shift in how Apple presents ...

Apple says it’s given the streaming service a ‘vibrant new identity.’ Apple says it’s given the streaming service a ‘vibrant new identity.’ is a news writer focused on creative industries, computing ...

Name changes aren’t unheard of in the streaming world — just look at HBO Max. Apple TV Plus appears to be the next to tweak its moniker. Apple’s streaming service “is now simply Apple TV, with a ...