One of the new changes in iOS 26.1 Beta 3 is an updated Apple TV icon, thanks to the fact that Apple has ditched the Plus and rebranded Apple TV+ to Apple TV.

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.

Apple TV has rebranded into a simpler name, dropping the '+' icon, but that homogeny has led to even more confusion across similarly named hardware.

Apple TV+ announced on Monday, Oct. 13 that it was dropping the plus sign, becoming Apple TV but no word as to when the change will go into effect.

Hot on the heels of its spectacularly successful “F1 The Movie” run, Apple is shoring up its commitment to the sport with a 5-year partnership with Formula 1 to bring all F1 races exclusively to Apple TV in the United States beginning next year.

Compounding potential consumer confusion, Apple now applies the "Apple TV" name to three separate products: the streaming service (formerly Apple TV+), the TV app and a digital media box.

The Apple TV and Peacock Bundle launches Oct. 20, combining the platforms' programming. The bundles come in two tiers: $14.99 per month for Apple TV and Peacock Premium or $19.99 monthly for Apple TV and ad-free Peacock Premium Plus.

You can delete apps on your Apple TV if you aren't using them, and then redownload those apps for free later.

A "vibrant" rebrand, a major bundling pact with NBCUniversal and a blockbuster $750 million deal to nab Formula 1 from ESPN signals a new effort for the tech giant to put its imprint on Hollywood.