Ad hoc analysis is a business intelligence (BI) process designed to answer a specific business question by using company data from various sources. A report helps stakeholders assess an event and ...

Editor's Note: Citing that its analysis was based on dated data that "did not properly reflect the current situation regarding ad fraud," the ANA has killed a link to it and that now dead link has ...

New AI Max reporting columns give advertisers more visibility into targeting, location and brand settings across their campaigns.

YouTube used Gemini, Google’s AI model, to analyze these ads and identify patterns and trends. It also uncovered hidden connections between disparate ads from Brazil, France, Germany, India, Japan, ...