Across advertising and popular media, seemingly everyone is grabbing their fringe, denim and Stetson boots, in a wholehearted embrace of the American West.

Tip your hat to cowboys from the American West and beyond with this roundup of photos from National Geographic’s archive.

As our country looks to celebrate the 250th birthday of our country—July 4, 2026—with much fanfare, one of our constants in the High Plains is the National Day of the Cowboy. While some of our ...

Before Beyoncé released "Cowboy Carter," award-winning photographer and educator Ron Tarver made it his mission to correct the American cowboy narrative and highlight Black cowboys. Even so, he says ...

At the rodeo, what the clown says goes. The barrel man/woman, also known as a clown, is a jester in jeans who banters with ...

One hundred seventeen years ago today, the original singing cowboy, a songwriter and politician, was born in Texas.

Texas-based cowboy hat manufacturer American Hat Company, which sells a variety of straw and felt hats, attributes booming ...

In early October, the photographer and Dallas-area native Fabian Guerrero got a curious message from some friends. They had visited the Amon Carter Museum of American Art, in Fort Worth, to see the ...

Even though Kaley Cuoco and Tom Pelphrey’s daughter Matilda is growing up, she’s not forgetting who she is! The Big Bang ...

Lee X Buck Mason jeans are high-rise jeans with a straight fit. Modeled after jeans in the 1940s, the back pockets are ...