As it heads into the upfronts, the tech giant is leaning on the NFL, NBA, WNBA and other events to drive its ad business ...
Amazon Prime Video’s year-round sports slate—spanning the NFL, NBA, NASCAR, NWSL and soon the WNBA—is delivering stronger ...
Prime Video is betting that the addition of the WNBA and new ad tech can help its sports offerings stand out from linear-focused competitors. By Alex Weprin Senior Editor When Amazon takes the stage ...
Duke and Amazon Prime announced a three-game broadcasting deal for the 2026-27 men's college basketball season. All three ...
Do you need an Amazon Prime subscription to watch the Packers on Sept. 11? It depends where you live
The enthusiasm for the 2025 Green Bay Packers after a Week 1 win over the Detroit Lions will only grow with another game at Lambeau Field in short order, a Sept. 11 battle against the Washington ...
Forbes contributors publish independent expert analyses and insights. L.A.-based lead analyst at The Measure, covering the data behind sports media topics. The NBA’s new media rights deal with Amazon ...
NASCAR has a new television partner beginning this weekend at Charlotte. Amazon Prime Video will broadcast the next five Cup Series races, starting with the Coca-Cola 600 on May 25. Prime Video is the ...
Amazon's Jay Marine and Albert Cheng (Credit: Getty Images) Head of Prime Video & Amazon MGM Studios Mike Hopkins has announced changes in leadership structure at the company, placing new emphasis on ...
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