Amazon has undergone a major aesthetic overhaul, combining over 50 sub-brands to form one unified brand identity. Spanning 15 global markets, Amazon's new branding is a concise and considered update ...

The ingenious logo design is based on the region's real geography.

Amazon ditched a design that created a mini-Fuhrer. The tech and e-commerce company has quietly replaced a shopping-app logo that was criticized for resembling the face of a grinning Adolf Hitler. The ...