Amazon has begun enabling guaranteed private marketplace buys between its DSP clients and publishers using its Transparent Ad Marketplace product. Test deals are just starting to flow from Amazon’s ...

E-commerce titan Amazon.com is famous for its willingness to take big risks. As noted in CEO Jeff Bezos' recent annual shareholder letter, Amazon will continue to experiment in hopes of discovering ...

Add Yahoo as a preferred source to see more of our stories on Google. Since Amazon’s launch in May of Amazon Video Direct, the company says users have streamed several billion minutes of video from ...

The online giant launches a platform open to any video creator, an in-your-face move to the likes of YouTube, Facebook and Vimeo. Ben Fox Rubin was a senior reporter for CNET News in Manhattan, ...

Upending YouTube will be hard, but Amazon's unlikely bet still appears worth the risk. Earlier this month, Amazon announced a new platform, called Amazon Video Direct, which will allow members to ...