Generation Z may be new to the category, but they are already making their mark. Insights from NIQ echo the findings as its research shows that Gen Zers, who "tend to consume alcohol in social ...

Alcohol won’t vanish from American life, but the rules are changing. For years, the market rewarded growth at any cost. More brands. More extensions. Ever higher premium tiers. More scarcity theater.

Now that 2024 is coming to an end, it’s time to look ahead to 2025. Through the lens of your favorite glass, that might look like the continued success of non-alcoholic beer, new agave spirits, or a ...

NASHVILLE, Tenn. (WKRN) — A report from the Tennessee Alcoholic Beverage Commission (TABC) revealed several upward trends involving young people across the state, including increases in crashes, ...

Like anything else, the food and beverage/hospitality business experiences prevailing trends. And as the summer of ’25 officially kicks off, healthier eating and drinking appear to be the biggest ...

Last week – and just in time for Dry January – United States Surgeon General Dr. Vivek Murthy issued a new advisory outlining the link between alcohol consumption and increased cancer risk. In the ...

India’s beverage alcohol industry is rapidly evolving, projected to exceed $50 billion by 2031, driven by a young, urban demographic and changing consumer tastes.

Beverage stocks enter fourth-quarter 2025 earnings under pressure from weak demand and costs, even as pricing, premiumization and health-focused launches offer support.