Potentially due to the resources needed, one in four agencies declined to defend an existing account in the past two years. The new “Cost of the Pitch” study provides further evidence that the ...

How do you ensure you’re a priority client with your advertising or media agency? Driving lower fees may seem like a win or a smart move, but the reality is you’ll most likely move yourself down in ...

It's time to ditch the pitch. Agency reviews and the dysfunctional process that accompany them cost agencies and (by proxy) their clients a whopping $12.5 billion per year. That amount nearly equals ...

The biggest obstacle to increased profits for many large companies in industries such as hospitality, retail, logistics and care is often not competition, but their own reluctance to adopt workforce ...

In the digital age, a strong online presence is essential for small businesses looking to attract customers and compete effectively. Yet, creating a professional website often presents a dilemma: ...