Step aside coastal grandmother and cottagecore. TikTok has a new aesthetic to strive for, and it’s called vanilla girl. Right now, #VanillaGirl has over 416M views on TikTok with creators sharing ...

TikTok creators have found new ways to encapsulate their aesthetics — and help you identify yours. First, users came up with “that girl,” or a girl who seems to have her life together. Then it was the ...

If you’re drawn to the darkness but move through life with a relatively playful, airy approach, there’s a style that’s perfect for you: the whimsigoth aesthetic. A portmanteau of “whimsical” and ...

It’s where new aesthetics and content crazes begin and end, and brands who want to be on the pulse of the cultural conversation are getting in on the action. It isn’t just a hotbed of viral dance ...

The “dark academic” is smart but sullen, effortlessly cool but largely withdrawn, with rings under their eyes (spending all night in dimly lit libraries) and bruised legs (getting up to no good in ...

Averyl Gaylor does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...