Global media costs have risen half a point to an annual inflation rate of 4.3% for the ad industry this year, according to a just-released WFA compilation vs. what it forecast a year ago. Next year's ...
Search advertising costs climbed 13% year-over-year, but better conversion rates (+7%) are helping offset the pain for most businesses. Google Ads costs surged across nearly every industry in 2025, ...
Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences. “Making media buying easy and impactful ...
Google Ads are seeing better conversion rates despite costs rising across nearly every industry so far in 2025. It's not clear whether artificial intelligence (AI) is playing a role in the increase.
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