How can ethical advertising build trust? Discover the principles of transparency, data responsibility, and how technology ...

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

Exploring the multifaceted realm of ethical considerations in AI-driven advertising, we delve into the pressing concerns it raises, highlighting the importance in establishing a balance between ...

The recent growth of the Internet and social media (and their corresponding infiltration into our daily lives) has given advertisers the ability to define target audiences with unprecedented ...

Most marketers have felt it. A slow uneasiness as inboxes fill with messages that read the same. During the recent Social ...

The potential of artificial intelligence (AI) generated content for influencer marketing is getting harder and harder to ignore. By now, most of us have played with ChatGPT and discovered its many ...

Artificial intelligence (AI) is on everyone’s lips at present. Love it or hate it, there’s no question AI is emerging as a powerful tool in every arena, and advertising is no exception. As we rapidly ...

Not all ethical fashion brands are created equal. Understand sustainable fashion claims, spot performative sustainability, ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (The Hill) — The National Consumers League ...

What do you get when you mix AI, marketing, and ethics? Confusion. Frustration. Potentially questionable decisions. And a whole lot of hands in the air (and not because we "just don't care"). We asked ...