Google Ads is automatically sourcing up to 10 videos for PMax campaigns, giving advertisers more creative options but ...

Early this year, I asked my team to recommend what we should stop, start, and continue doing in 2025 to improve our collaboration. As a leader, it was a valuable exercise that highlighted to me what ...

In 2026, ChatGPT ads shifted from being 'awareness ads' to 'ads that can optimize for performance.' In May, a self-service ad ...

In the dynamic realm of digital advertising, the efficacy of social media ads, exemplified by platforms such as Meta and TikTok, isn't always optimized for low-funnel events. Often, the root cause of ...

Google Ads has added a new "Sourced videos" on/off toggle setting to the asset optimization section. This uses Google AI to ...

Optimization Score is now available on the Recommendations tab in Microsoft Ads, according to the latest announcement from the company. The new scoring system is meant to help improve advertisers’ ...

Search engine optimization (SEO) has long been the cornerstone of organic search success; however, a new concept is emerging that I think could transform the landscape of paid media: ad engine ...

Google Ads is one of the most popular digital advertising platforms on the planet. It’s used by everyone, from small local businesses to international corporations. With so many ads competing for ...

Google is expanding the Google Ads optimization score to include display campaigns, which means it’s now available for search, shopping, and display. Optimization score ranges from 0% to 100%, with ...

Mayan announced it raised $5 million in funding. These are the details. Mayan – a fully-remote company that builds optimization and automation technology for Amazon sellers – announced it has raised a ...

Google has updated the Google Ads app with support for campaign optimization scores. Optimization score is a metric that was introduced last year – it’s designed to evaluate how well a Google Ads ...

Google Ads has a new beta named Product Value Optimization that allows advertisers to configure value adjustments to guide automated bidding to optimize for the products that matter for your business ...