In the dynamic realm of digital advertising, the efficacy of social media ads, exemplified by platforms such as Meta and TikTok, isn't always optimized for low-funnel events. Often, the root cause of ...

Search engine optimization (SEO) has long been the cornerstone of organic search success; however, a new concept is emerging that I think could transform the landscape of paid media: ad engine ...

Reddit is adding AI-powered campaign planning, optimization scoring, and budget allocation tools to its Ads Manager platform.

Mayan announced it raised $5 million in funding. These are the details. Mayan – a fully-remote company that builds optimization and automation technology for Amazon sellers – announced it has raised a ...

Cintia Gabilan will be speaking at Programmatic I/O in Las Vegas from May 19-21. Click here to register. The connected TV (CTV) advertising industry has made great strides in targeting, automation and ...

Google Ads is one of the most popular digital advertising platforms on the planet. It’s used by everyone, from small local businesses to international corporations. With so many ads competing for ...

Google is expanding the Google Ads optimization score to include display campaigns, which means it’s now available for search, shopping, and display. Optimization score ranges from 0% to 100%, with ...

Google has updated the Google Ads app with support for campaign optimization scores. Optimization score is a metric that was introduced last year – it’s designed to evaluate how well a Google Ads ...

Google Ads has a new beta named Product Value Optimization that allows advertisers to configure value adjustments to guide automated bidding to optimize for the products that matter for your business ...

Google Ads is adding automatic text overlays to Demand Gen videos, giving advertisers new creative options.

This is a sponsored column by Erik Duindam, CTO of Playable Platform. You can meeet the company at Pocket Gamer Connects Helsinki 2019 at Booth B12 Playable ads have gained significant traction ...

We are only a few weeks away from a major change in the structure of the Facebook ad campaign platform. Just two years after introducing the option for advertisers to optimize their campaign budget, ...