Adidas wants to make soccer cleats that never get thrown away. The world’s second largest maker of athletic wear announced its new “Sport Infinity” research project on Thursday. The company will use ...
So Lionel Messi is retiring from international competition? I doubt it. Not if Adidas has anything to say about it. The athletic apparel company is not only the official sponsor for Argentina's ...
On Friday, Lionel Messi and Adidas launched the "Backed By Messi" campaign, which will see the Barcelona and Argentina superstar forward endorse 10 young players from around the world with new Messi15 ...
As the upcoming 2025-26 MLS season approaches, clubs all over the world will have a chance to compete in the FIFA Club World Cup in an effort to determine the world’s best private soccer club. Inter ...
Peak Samba hype may be behind us but Lionel Messi just proved the most storied shoe in sportswear still has legs. A new Samba variant courtesy of Adidas and the World Cup winner just surfaced online, ...