Criteo has announced an exclusive partnership with ASOS Media Group, where it will oversee advertising across the global online fashion retailer’s app and web experiences. Under a three-year agreement ...
This week Asos opened its doors to its first pop-up – a milestone in the retailer’s 23-year history. The decision to meet its customers in the real world is part of a significant marketing shift at ...
ASOS, the online clothing retailer, recently announced a target of zero net carbon emissions by the year 2030. It’s a move that comes following ongoing criticisms of the environmental impact of “fast” ...
UK-based global online retailer Asos is to rethink its emphasis on performance marketing after admitting that allocating about 80% of its £224 million ($251 million) budget to the discipline was not ...
Model Jazzelle Zanaughtti is the unique and ever-evolving face of ASOS' autumn/winter campaign, which dramatises the idea of limitless self-expression.
Asos has appointed a new chief executive José Antonio Ramos Calamonte. (Photo by Presley Ann/Getty Images) ASOS recently reported revenues of £1.3bn for the four months leading up to June 30, 2021 – a ...
Asos has unveiled a broad reach, multi-territory advertising campaign in an effort to target more young and female customers. The three-month, seven figure, high frequency activity will run across VOD ...
It's a well known fact that clothing sizes can vary slightly from shop to shop, but we can all agree that a UK size 10 is not large. But according to high street store Pull & Bear, and online giant ...
Condé Nast’s head of programmatic trading, Malcolm Attwells, Mashable’s UK advertising director, Ben Martinet and USA Today Sports Media Group’s director of content development, Jamie Mottram will be ...
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LONDON (Reuters) - British online fashion retailer ASOS plans to step up advertising as growth slows in its home market, and also expects to reap benefits from running its business more efficiently.
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