A pared-down Model Y might do little to lift Tesla sales. To really get people excited about the brand again, Tesla needs “actual new vehicle models,” one analyst said.

Tesla says production of the less expensive Model Y began in June and that it would go on sale in the fourth quarter of this year.

Tesla's more affordable model started production in June and is a cheaper Model Y, the company said on its Q2 earnings call.

We might as well forget about the once-rumored $25,000 Tesla, but hitting the $35,000 mark won’t be easy either.

The high-selling Model Y is crucial for both Elon Musk and Tesla, but a half-hearted reskin of the car hasn’t reversed the company’s sales woes. Would a complete overhaul have been a better bet?

Tesla confirmed in its quarterly report that it has been building the first units of a “more affordable model” for several weeks. During the subsequent

Tesla’s earnings and revenue both fell by double-digit percentages following the biggest sales drop in the company’s history. The automaker also faces a number of financial headwinds, including the loss of a $7,

Tesla shares sank Thursday after CEO Elon Musk said the company could face a “few rough quarters” as it transitions to a future focused less on selling cars and more on offering people rides in self-driving cars.