Harden, NBA and NIL

James Harden makes high six-figure NIL donation to help ASU’s basketball program
Paying college athletes for use of their name, image and likeness (NIL) became legal in 2021, and the competition for dollars is every bit as bruising as competition on the court.
NBA standout James Harden goes to bat for Arizona State men's basketball program
James Harden is the most notable NBA standout to come out of Arizona State. And he's done everything he can to help the school and the basketball program. The 11-time NBA All-Star has donated to the school's Sun Angel Collective, a number believed to be in the high six figures.
NBA Legend James Harden makes major NIL contribution to Arizona State
James Harden is giving back to his alma mater in a massive NIL deal that he believes will help the school attract elite talent.
ASU basketball alumnus James Harden donated 6-figure amount to NIL
Arizona State basketball alumnus and current Los Angeles Clippers guard James Harden contributed a six-figure amount to the Sun Angel Collective last year, according to Front Office Sports.
Arizona State basketball alum James Harden breaks silence on 6-figure NIL contribution
Former Arizona State basketball star James Harden gave a generous 6-figure donation to the university's NIL collective.
James Harden makes "high six-figure" donation to ASU's NIL program
ASU alum turned NBA superstar James Harden recently made a "high six-figure" donation to ASU's Sun Angel Collective, the group that raises money to pay student athletes for name, image and likeness (NIL) deals,
Tempe restaurant to host Arizona State football fan gathering to benefit NIL program
Texas Roadhouse in Tempe is set to host an Arizona State football fan gathering and meet-and-greet to benefit the school's ...
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ASU football meet-and-greet to aid NIL program at Tempe restaurant
If a fan shows the flyer above to Texas Roadhouse, 10% of the fan’s bill will be donated to Sun Angel Collective, which is the ASU NIL program. However, a purchase isn’t required to attend and ...