Ford Motor Co. said it is not passing along the full cost of tariffs to consumers, but it will raise prices on vehicles built in Mexico after May 2.

And so it begins. Ford is raising prices on several vehicles built in Mexico, including the Mustang Mach-E. Like

It’s earnings season, and automakers are warning investors about the impact tariffs will have on vehicle pricing. As first reported by Reuters, the cost of Ford's Mustang Mach-E, Ford’s electric SUV,