Most years, the flagship smartphones are introduced in September. MacRumors highlighted a story originally reported by iphone-ticker.de that the Apple iPhone 17 event could be Tuesday, September 9, according to information gleaned from German mobile phone providers.

Apple’s next slew of iPhones will go on sale in September, almost certainly less than four weeks from now. Before then, it’s probably under three weeks before all is revealed at the next keynote. And the soonest development could be as soon as Tuesday, Aug. 26. Here’s your complete guide to what’s coming, including times to the minute.

The as-yet-unnamed foldable iPhone, which tech reporters simply call the iPhone Fold, is rumored to be ready to enter production soon, but not for a 2025 release date. The most recent rumors point to a 2026 launch for Apple's long-awaited foldable phone, which will reportedly be made with Samsung display technology.