There’s been a lot of talk about AI PCs this year, but has it actually delivered on its promise? A new analysis from TrendForce says the significant boost in laptop sales in 2024 has more to do with Windows 11 updates than it does with fancy new AI features.

While retailers are relying on AI as the key factor driving PC sales, a new report claims that it is not the allure of AI features, but instead the Windows update that is driving growth within the category.

Laptop sales seen to grow by 4.9% next year, largely driven by need to upgrade from Windows 10 as OS hits end of life.

Impact of AI-integrated notebooks on overall market remains limited for now, says TrendForce The global laptop market is forecast to grow by 4.9 percent during 2025, but commercial upgrade cycles and the looming Windows 10 end of life are driving this rather than demand for AI-capable PCs.