Southwest’s CEO brands new bag fees and seat assignments as “choice,” but one traveler argues it’s really a shift toward ...

Bob Jordan revealed his own flying habits, including where he likes to sit and what he prefers wearing, and talked further ...

The budget airline’s controversial policy changes are more of a hit with employees than consumers—but they’re still projected ...

After Southwest made big changes to its baggage and seating policies, the CEO floated a few more ideas. What's on the table ...

Southwest Airlines reported quarterly earnings that beat expectations but pulled its full-year guidance. The CEO says consumer demand is being "highly impacted" by President Trump's tariff policies.

Southwest CEO Bob Jordan talked everything from airport lounges, flights to Europe, using Rapid Rewards points to book on Air China and Iceland Air on Y'all-itics.

Southwest Airlines CEO Bob Jordan is trying to gain investor support while buckling down for a proxy fight as activist hedge fund Elliott Investment seeks to oust him and two-thirds of the board.

"Boeing has been a great partner for the whole 53 years of Southwest Airlines," Southwest Airlines CEO Bob Jordan told Yahoo Finance on Monday. "But we need Boeing to be strong.

Shares of Southwest Airlines fell 4% intraday Tuesday before closing at $29.25, down 1.6%. 4 Activist investor Elliott sought CEO Robert Jordan’s ouster, but he will stay on.

Southwest Airlines CEO Bob Jordan talks about changes like assigned seating and possible airport lounges to meet evolving customer demands. Dallas Business Journal. Select a City ...