CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around longer than ...

A strong focus on fabrics and fit variety helps American Eagle maintain its place as Gen Z's favorite brand.

advertisement 08-19-2024 WORK LIFE This Coco Gauff-American Eagle collab says a lot about marketing to Gen Z With a new fashion line, the retailer is doubling down on the 20-year-old tennis star.

American Eagle is expanding its efforts to target Gen Z shoppers on their favorite communication apps.

Americans of all ages are increasingly skeptical of the American dream. As a new crop of shiny young people graduate from high school, college and professional schools this month, we wanted to ask ...

Young Gen Z white men—mainly those without college degrees—voted overwhelmingly for Trump (67 percent), which is eerily similar to their just-older millennial peers (also 67 percent).

Experts who spoke to Newsweek attribute a shift in consumer demand in part to Gen Z's interest in sustainability and health.

Instead, Millennials and Gen Z are focusing on trying to maintain financial stability now, knowing that saving for retirement is a luxury most can’t afford.

Summary American Express is a strong long-term investment, due to its popularity with Millennial and Gen-Z consumers, ensuring future growth and increased spending power.

Some argue that cultural factors — particularly debates about masculinity and gender roles — are largely responsible for Gen Z men’s more conservative political outlook.